In 2014 Grey Matter were engaged by CCL to develop and create a new brand aesthetic for the organisation. It was clear to CCL that having previously used several different suppliers to take care of their extensive marketing communications, a requirement for a single source resource would enable them to easily manage the creative output and therefore have a clear, consistent and cohesive visual brand presence.
As part of the re-brand we started from the ground up; initial refinements to the CCL logo style and the various subsidiary logos. The scope of this work was then expanded to a comprehensive brand guideline document, which is jealously guarded by all.
With the new brand elements established we rolled this into a full suite of corporate literature, product and service specific DM, advertising, design and build of several international websites including the main corporate site and additional subsidiary sites, often produced in various languages.
With our extensive experience of B2B exhibitions and trade shows we provide CCL with the very best in advice and guidance for their national and international shows. From simple banner stands to complete, large scale, bespoke solutions we have project managed exhibition builds at shows and events worldwide.
We work on a large variety of creative / marcomms briefs either internally generated by CCL or devised in conjunction with initiatives from our own creative team. On a day to day basis, our team work alongside CCL and are seen as a genuine extension to their Marketing department bringing real value and salient thinking to the table.
